AT Research offers comprehensive research solutions as well as consulting within the range of planning and conducting research projects. We help to define and design market and social research for companies and institutions.

Types of research projects
We offer research products that deal with issues such as:

	RESEARCH ON CONSUMERS ATTITUDES AND HABITS describes typical customer – his needs and habits as far as particular product/ service is concerned allows to understand in-depth factors and forces that form consumer’s attitudes
	RESEARCH ON CUSTOMERS SEGMENTATION indicates homogeneous subgroups among consumers/ users of products/ services points out the target group and efficient way of attracting customers
	RESEARCH ON CUSTOMERS AND BUSINESS PARTNERS SATISFACTION determines strengths and weaknesses of cooperation/ company and indicates aspects for improvement as the result of the project we receive CUSTOMER SATISFACTION INDEX – CSI
	RESEARCH ON EMPLOYEE SATISFACTION the aim is to reveal the atmosphere and organization standards of the company allows to gain knowledge concerning the atmosphere among employees and their opinion about work conditions
	RESEARCH ON THE QUALITY OF CUSTOMER SERVICE conducted in order to check if client service procedures are followed according to the standards in such cases Mystery Shopping or Mystery Caller methodology is recommended
	RESEARCH ON BRAND POSITION brand image – research describes how particular brand and it’s competitors are perceived by customers brand awareness – research investigates brand acquaintance and trends in indexes variation brand loyalty – research examines customer loyalty towards particular brand
	TESTS OF PRODUCTS, PACKAGING, LABELS, BRAND NAMES determine the most preferred taste of product, packaging, brand name by customers tests either product concept or finished product determine market potential of the product, willingness to try among customers
	PRICE TESTS indicate optimum and acceptable price of product and price flexibility among different customer segments are useful in creating price policy
	ADVERTISING RESEARCHES pre-tests (before broadcasting), post-tests (after broadcasting), research on advertising campaign effect – changes of advertising acquaintance indexes and brand/ product perceiving determine way of understanding advertising message as well as emotions, association being caused helpful in choosing the draft advertising that promises the best

Methods and techniques
We offer a wide variety of research methods and techniques:

	QUALITATIVE RESEARCH Focus Group Interviews (FGI) mini FGI Individual In-depth Interviews (IDI) observation (participant, non-participant)
	QUANTITATIVE RESEARCH Paper and Pencil Interviews (PAPI) Computer-Assisted Telephone Interviewing (CATI) Computer-Assisted Web and Self Interviewing (CAWI, CASI) questionnaires sent by post, auditorium interviewing
	DESK RESEARCH
	INTERNATIONAL RESEARCH

We conduct projects of all kind such as:
ad hoc
consumer and opinion poll
in-home and in-hall test
business to business
omnibus
syndicate projects
distribution projects
panel and monitoring

Research projects are conducted within the following segments:
individual respondents - population, households, consumers
corporate respondents - companies, institutions
trade and service – stores, distribution channel